○ Hone in on your exact audience (Don’t waste money on uninterested consumers).
○ Grow social media platform with every ad (Exposure that leads to free publicity. More ads = more followers = more free publicity).
○ View analytics and become more effective (This is a big one - with digital there is information regarding demographics, views, clicks..etc. that will improve every ad)
○ Advertise to customers when they are happy and entertained (on facebook or other social media).
○ Show effective ads (more than a still picture - with the option of clicking directly to your facebook page, website, or messenger).